Last updated: May 27th, 2025

At Ultrapure Laboratories Ltd. accessible from https://ultrapurelabs.ie/, one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of information collected and recorded by Ultrapure Laboratories Ltd. and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

General Data Protection Regulation (GDPR)

We are a Data Controller of your information.

Ultrapure Laboratories Ltd.’ legal basis for collecting and using personal information described in this Privacy Policy depends on the information we collect and the specific context in which we collect it:

• Ultrapure Laboratories Ltd. needs to perform a contract with you.
• You have given Ultrapure Laboratories Ltd. permission to do so.
• Processing your personal information is in Ultrapure Laboratories Ltd.’ legitimate interests.
• Ultrapure Laboratories Ltd. needs to comply with the law.

We will retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. We also retain and use your information as needed to comply with legal obligations, resolve disputes, and enforce our policies.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. You can request to be informed about the personal information we hold about you or request its removal from our systems by contacting us.

In certain circumstances, you have the following data protection rights:

• The right to access, update, or delete your information.
• The right of rectification.
• The right to object.
• The right of restriction.
• The right to data portability.
• The right to withdraw consent.

Log Files

Ultrapure Laboratories Ltd. follows a standard procedure of using log files. These files log visitors when they visit websites, which is a common practice among hosting companies. The information collected includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamps, referring/exit pages, and possibly the number of clicks. This data is not linked to personally identifiable information and is used to analyse trends, administer the site, track user movement, and gather demographic information.

Cookies and Web Beacons

Like any other website, Ultrapure Laboratories Ltd. uses cookies. Cookies store information such as visitor preferences and the pages on the website that the visitor accessed or visited. This data helps optimize the user experience by customizing content based on browser type and other information.

For more information on cookies, please read “What Are Cookies”.

Specific Cookies Used by Our Site

We use the following cookies to enhance your experience and gather important website analytics:

• _pk_ses: Used by the Matomo Analytics platform to track page requests during your session.
• _evo_ref and _evo_direct: Metadata cookies that indicate the source or channel through which you arrived at the website.
• _evo_visit: Tracks whether you have previously visited the website.
• matomo: Collects data on user navigation and behavior to help us understand how visitors interact with our site.
• _pk_id: Gathers statistics on user visits, including the number of visits, average visit duration, and pages viewed.

Third-Party Services

We use the following third-party services that may collect and process your personal information as part of their service provision:

• Mailchimp
  We use Mailchimp to manage our newsletter subscriptions and email marketing campaigns. When you subscribe, your email address and preferences are stored with Mailchimp, which may also track email opens and link clicks to help us improve our content.
  More details: Mailchimp Privacy Policy
• Stripe
  We use Stripe to process payments securely. Stripe collects payment details, billing information, and transaction history, adhering to high security and compliance standards.
  More details: Stripe Privacy Policy
• WooCommerce
  Our website uses WooCommerce to manage our online store. WooCommerce collects and stores necessary personal data such as your name, address, and purchase details to fulfil your orders and provide customer support.
• Third-Party Fulfilment Company
  We use a third-party fulfilment company to process our e-commerce orders. This company receives necessary personal data (such as name, address, and order details) solely for the purpose of order fulfilment and shipping. We ensure that this partner complies with data protection regulations.

Facebook Ads

We use Facebook Ads to promote our products and drive traffic to our website. Facebook may collect data about your visit to our site through cookies, pixels, and other tracking technologies. This data helps Facebook deliver personalized advertisements based on your interests and interactions.

Facebook collects information such as your IP address, browser type, pages you visit, and actions you take on our website. This information is used to measure the effectiveness of our advertising campaigns and to show you relevant ads both on and off Facebook.

For more information about Facebook’s data collection and privacy practices, please visit Facebook’s Privacy Policy: https://www.facebook.com/policy.php

If you wish to opt out of Facebook’s targeted advertising, you can do so via Facebook’s Ad Settings or by visiting the Digital Advertising Alliance’s opt-out page: https://optout.aboutads.info/.

Privacy Policies of Advertising Partners

Third-party ad servers or ad networks may use technologies like cookies, JavaScript, or Web Beacons in their advertisements and links that appear on Ultrapure Laboratories Ltd. These technologies send directly to users’ browsers, automatically receiving your IP address. They are used to measure ad effectiveness and personalise advertising content.

Ultrapure Laboratories Ltd. has no control over these cookies used by third-party advertisers.

We recommend consulting the respective privacy policies of these third-party ad servers for detailed information and opt-out instructions.

You can disable cookies through your browser settings. Instructions for cookie management are available on your browser’s website.

Children’s Information

Protecting children’s privacy online is a priority. We encourage parents and guardians to observe and guide their children’s internet use.

Ultrapure Laboratories Ltd. does not knowingly collect personal identifiable information from children under 13. If you believe your child has provided such information on our site, please contact us immediately, and we will take prompt action to remove it.

Online Privacy Policy Only

This Privacy Policy applies only to online activities and visitors to our website. It does not apply to information collected offline or via other channels.

Consent

By using our website, you consent to our Privacy Policy and agree to its terms.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Ultrapure Laboratories Ltd
Corroy, Co. Mayo, F26 NW88
Phone: +353 (0)96 38566
Email: sales@ultrapurelabs.ie