Privacy Policy

Privacy Policy

Last updated: May 19, 2026

At Ultrapure Laboratories Ltd., accessible from ultrapurelabs.ie, protecting the privacy of our visitors and customers is one of our main priorities. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to your personal data.

If you have additional questions or require more information about this Privacy Policy, please contact us using the details at the end of this document.


1. Data Controller

For the purposes of the General Data Protection Regulation (“GDPR”), the data controller is:

Ultrapure Laboratories Ltd.
Corroy, Co. Mayo, F26 NW88, Ireland
Phone: +353 (0)96 38566
Email: sales@ultrapurelabs.ie


2. Legal Basis for Processing Personal Data

Under GDPR, we process your personal data on the following lawful bases:

  • To perform a contract with you, including processing and delivering orders. 
  • Where you have provided consent, including for marketing communications. 
  • Where processing is necessary for our legitimate business interests, provided your rights do not override those interests. 
  • To comply with legal and regulatory obligations. 


3. Information We Collect

We may collect and process the following categories of personal data:

  • Name 
  • Billing and shipping address 
  • Email address 
  • Phone number 
  • Payment and transaction details 
  • IP address 
  • Browser and device information 
  • Website usage and analytics data 
  • Marketing preferences 
  • SMS marketing preferences and consent records 


4. How We Use Your Information

We use your information to:

  • Process and fulfil orders 
  • Provide customer support 
  • Communicate regarding purchases or enquiries 
  • Send marketing emails and SMS messages where consent has been provided 
  • Improve our website, products, and services 
  • Analyse website traffic and user behaviour 
  • Prevent fraud and maintain website security 
  • Comply with legal obligations 


5. Marketing Communications

Email Marketing

We use Klaviyo to manage our email marketing campaigns and subscriber lists. When you subscribe to our mailing list, make a purchase, or otherwise provide your information to us, your personal data may be stored and processed by Klaviyo on our behalf.

Klaviyo may collect and process information including:

  • Email address 
  • Name 
  • Purchase activity 
  • Email opens and clicks 
  • Website interactions 
  • Marketing preferences 

This helps us send relevant communications and improve our marketing performance.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

For more information, please review the Klaviyo Privacy Policy.

SMS Marketing

If you opt in to receive SMS marketing messages from us, we may send you promotional messages, order updates, abandoned cart reminders, and other marketing communications via text message.

By providing your mobile number and opting in, you consent to receive SMS communications from Ultrapure Laboratories Ltd. Message frequency may vary. Standard message and data rates may apply depending on your mobile provider.

You can opt out of SMS marketing at any time by replying STOP to any message or by contacting us directly.

We maintain records of SMS consent in accordance with applicable legal requirements.


6. Cookies and Tracking Technologies

Like most websites, we use cookies and similar tracking technologies to improve user experience, analyse website performance, and support advertising activities.

Cookies may collect information such as:

  • IP address 
  • Browser type 
  • Device information 
  • Pages visited 
  • Referral source 
  • Session duration 

Cookies Used on Our Website

We use the following cookies:

  • _pk_ses – Tracks page requests during a session using Matomo Analytics. 
  • _pk_id – Stores analytics information such as visit count and visit duration. 
  • matomo – Helps analyse visitor interaction with our website. 
  • _evo_ref and _evo_direct – Identify referral sources and traffic channels. 
  • _evo_visit – Tracks repeat visits to the website. 

You can control or disable cookies through your browser settings.


7. Third-Party Services

We work with trusted third-party providers to operate our website and services.

E-Commerce Platform

Our online store is powered by Shopify, which processes customer information necessary to operate the store, including:

  • Name 
  • Billing and shipping address 
  • Email address 
  • Phone number 
  • Order and purchase history 

Shopify processes this information in accordance with applicable data protection laws and its own privacy practices.

For more information, please review the Shopify Privacy Policy.

Payment Processing

We use Shopify Payments and Stripe to securely process payments made through our website.

These providers may collect and process information including:

  • Payment card details 
  • Billing information 
  • Transaction data 
  • IP address and fraud prevention information 

Payment information is processed securely and directly by the payment providers. Ultrapure Laboratories Ltd. does not store full payment card details on our servers.

For more information, please review:

Order Fulfilment Providers

We may share necessary customer information with third-party fulfilment and delivery providers solely for the purpose of processing and shipping orders.

These partners are required to process personal data securely and in compliance with applicable data protection laws.


8. Advertising and Analytics

Facebook and Instagram Advertising

We use advertising and remarketing services provided by Meta Platforms Ireland Ltd., including Facebook and Instagram advertising tools.

Meta may collect information through cookies, pixels, and similar technologies, including:

  • IP address 
  • Browser and device information 
  • Website activity 
  • Pages viewed 
  • Purchases and interactions 

This information helps us measure advertising effectiveness and deliver personalised advertising.

For more information, please review the Meta Privacy Policy.

You can manage your advertising preferences through your Facebook or Instagram account settings.

TikTok Shop and TikTok Advertising

We may use TikTok Shop and TikTok advertising services to sell products, promote our business, and measure marketing performance.

When you interact with our TikTok content, advertisements, or TikTok Shop listings, TikTok may collect information including:

  • Device and browser information 
  • IP address 
  • Website activity and interactions 
  • Purchase and transaction data 
  • Advertising engagement metrics 

We may receive customer and order information from TikTok Shop in order to process and fulfil orders, provide customer support, and manage returns or disputes.

TikTok may also use cookies, pixels, and similar tracking technologies to personalise advertisements and analyse campaign performance.

For more information, please review the TikTok Privacy Policy.

You can manage your advertising preferences through your TikTok account settings.


9. Log Files

Ultrapure Laboratories Ltd. follows standard industry procedures for using log files.

These files may log:

  • IP addresses 
  • Browser type 
  • Internet Service Provider (ISP) 
  • Date and time stamps 
  • Referring and exit pages 
  • Click activity 

This information is used for analytics, website administration, security, and trend analysis and is not linked to personally identifiable information.


10. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

  • Maintaining business and financial records 
  • Complying with legal obligations 
  • Resolving disputes 
  • Enforcing agreements 

When data is no longer required, it is securely deleted or anonymised.


11. Your GDPR Rights

If you are located in the European Economic Area (EEA), you have the following rights under GDPR:

  • Right to access your personal data 
  • Right to rectify inaccurate information 
  • Right to erase your data (“right to be forgotten”) 
  • Right to restrict processing 
  • Right to object to processing 
  • Right to data portability 
  • Right to withdraw consent at any time 

To exercise any of these rights, please contact us using the contact details below.

You also have the right to lodge a complaint with the Irish Data Protection Commission.


12. Children’s Privacy

Our website and services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children.

If you believe a child has provided personal information through our website, please contact us immediately so we can remove the information promptly.


13. External Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of third-party websites and encourage users to review their privacy policies separately.


14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our business operations.

Any updates will be posted on this page with a revised “Last updated” date.


15. Contact Us

If you have any questions about this Privacy Policy or how we process your personal data, please contact:

Ultrapure Laboratories Ltd.
Corroy, Co. Mayo, F26 NW88, Ireland
Phone: +353 (0)96 38566
Email: sales@ultrapurelabs.ie